Chevrolet was founded in 1911 by Louis Chevrolet and William C. Durant. The brand was created to compete directly with the automobile industry leader, the Ford Model T. Chevrolet quickly became known for its performance, durability, and competitive pricing. In 1918, Chevrolet was acquired by General Motors, integrating the brand into one of the largest automobile manufacturers in the world. Throughout the 20th century, Chevrolet was instrumental in shaping the automotive landscape. During the post-war boom, Chevy's introduction of models like the Corvette helped define American performance vehicles. Over the decades, Chevrolet has continued to adapt to changing market demands, investing in technology such as electric and hybrid propulsion and safety advancements, solidifying its reputation as an enduring American automotive icon.