Chord hugo

Brand Description

Hugo was established as part of the Hugo Boss fashion house, which was founded in 1924. Originally focused on workwear, the brand evolved over the decades, particularly in the 1980s, when it became known for its premium menswear. Hugo was launched as a sub-brand in 1993 to appeal to a younger, fashion-forward demographic, emphasizing a more relaxed yet stylish approach to modern dressing.