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Diehard
Brand Description
DieHard was introduced by Sears, Roebuck and Co. in 1967. The brand quickly gained a reputation for producing high-quality batteries that could withstand extreme conditions. Over the years, DieHard expanded its product line to include a variety of automotive products, becoming a trusted name among consumers. In the 2000s, the brand faced challenges due to changes in the retail landscape but has since evolved and continues to be a prominent name in automotive care.
DieHard
Founded
1967
Founder
Sears, Roebuck and Co.
Headquarters
Hoffman Estates, Illinois, USA
Industry
Automotive
Area Served
United States and Canada
Website
Products
Automotive batteries, Tools, Jump starters, Car accessories
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