Tango was first introduced in 1950 by the British soft drink manufacturer, the Coca-Cola Company, as a way to compete with other soft drinks available at the time. Over the years, the brand has evolved, launching various flavors and expanding its market presence. Tango gained significant popularity in the 1980s and 1990s, particularly with its memorable advertising slogans and campaigns. Today, it remains a staple in the soft drink industry.