Duracell

Brand Description

Duracell was founded in the 1920s when inventor Samuel Ruben and his partner Philip Rogers Mallory developed the first alkaline battery. The brand gained significant recognition in the 1960s when it introduced its iconic copper-top battery. Over the years, Duracell has expanded its product range and solidified its position as a market leader in battery technology.

Duracell

Founded
1920
Founder
Samuel Ruben and Philip Rogers Mallory
Headquarters
Bethel, Connecticut, USA
Industry
Consumer Electronics
Area Served
Worldwide
Products
Alkaline batteries, Rechargeable batteries, Lithium batteries, Hearing aid batteries, Battery chargers, Powerbanks