Fontastic Virtue

Brand Description

Founded in 2015, Virtue emerged from years of research and development in the field of hair care. The brand was built around the pioneering discovery of Alpha Keratin 60ku, a unique form of keratin derived from human hair that mimics the structure of natural hair proteins. This breakthrough allowed Virtue to create effective products that nourish and restore hair, gaining recognition and acclaim in the beauty industry.

Virtue

Founded
2015
Founder
Melanie Travis
Headquarters
New York City, New York, USA
Industry
Beauty and Personal Care
Area Served
Worldwide
Products
Shampoo, Conditioner, Hair Masks, Styling Products, Scalp Treatments