GE

Brand Description

General Electric (GE) was founded in 1892 as a result of a merger between Thomas Edison’s General Electric Company and the Thomson-Houston Company. Edison himself was closely associated with the founding of the brand and played a critical role in its early developments. From its inception, GE has been an emblem of American ingenuity and innovation, capitalizing on the burgeoning demand for electric power and appliances. Throughout the 20th century, GE expanded into numerous sectors, becoming a multinational conglomerate and a household name. It was pivotal in the development of various technological advancements like the first electric toaster, fluorescent lamps, and the first NBC radio broadcast. Over the years, GE divested from non-core businesses to focus on technology-driven sectors, transforming itself in response to market demands and technological trends.