
Honor was established in 2013 as a sub-brand of Huawei Technologies Co., Ltd. to cater specifically to the online market and younger consumers. The brand quickly gained popularity for its value-for-money smartphones and has expanded its product line to include wearables and smart home devices. In 2020, following Huawei's challenges due to sanctions, Honor was sold to a consortium of companies, allowing it to operate independently and continue innovating in the technology space.