Founded in 2000, Micromax started as a software company and later ventured into the mobile phone market. It gained popularity in India with its feature phones and transitioned to smartphones in the early 2010s. The brand became one of the top smartphone manufacturers in India, particularly known for its budget-friendly devices. Over the years, Micromax has expanded its product range to include tablets, televisions, and other electronics, although it faced stiff competition from international brands.