Kenmore RED
Brand Description
Founded in 2006 by Bono and Bobby Shriver, RED was created to engage the private sector in the fight against HIV/AIDS. The brand partners with various companies to produce special edition products, with a portion of the proceeds supporting the Global Fund to fight AIDS.
RED
Founded
2006
Founder
Bono and Bobby Shriver
Headquarters
New York City, New York, USA
Industry
Consumer Electronics, Fashion, Entertainment
Area Served
Global
Website
Products
RED branded smartphones, RED apparel, RED accessories, RED music albums
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Interactive