Jeep's origins date back to World War II, when it was created as a lightweight, versatile vehicle for the U.S. Army. The first Jeep, the Willys MB, became iconic for its role in the war. After the war, Jeep transitioned to civilian models and became a symbol of the outdoors and adventure. Since then, the brand has evolved under various ownerships and has expanded its lineup to include a range of SUVs and crossover vehicles.