Oregon Scientific Barbie

Brand Description

Barbie was created by Ruth Handler, co-founder of Mattel, who wanted to create a teenage fashion doll that could serve as a role model for young girls. The first Barbie was introduced at the American International Toy Fair in New York City and quickly became a cultural phenomenon. Over the decades, Barbie has evolved to reflect the changing times, with numerous iterations and adaptations in response to societal trends, including diverse representations in terms of ethnicity, body types, and careers.

Barbie

Founded
1959
Founder
Ruth Handler
Headquarters
El Segundo, California, USA
Industry
Toy Industry
Area Served
Worldwide
Products
Dolls, Playsets, Clothing, Accessories, Media (TV shows, movies), Video games