Sony DSC

Brand Description

Founded in 2011, DSC started as a small startup aiming to disrupt the traditional razor market dominated by a few large players. The brand gained widespread attention for its humorous marketing campaigns, particularly its viral launch video, which captured the essence of its mission to simplify shaving. Over the years, DSC has expanded its product line beyond razors to include a variety of grooming products, and in 2016, it was acquired by Unilever.