Fisher-Price

Brand Description

Founded in 1930 by Herman Fisher, Irving Price, and Helen Schelle, Fisher-Price has built a legacy of quality and safety in children's toys. The brand started with wooden toys and has evolved over the decades to include a wide array of plastic and electronic products. In 1993, Fisher-Price became a subsidiary of Mattel, Inc., which has allowed the brand to expand its reach and resources while maintaining its commitment to child development and safety standards.

Fisher-Price

Founded
1930
Founder
Herman Fisher, Irving Price, and Helen Schelle
Headquarters
East Aurora, New York, USA
Industry
Toy Manufacturing
Area Served
Worldwide
Products
Infant toys, Toddler toys, Preschool toys, Educational games, Playsets, Ride-on toys