Founded in 1978 by Renzo Rosso, Diesel quickly distinguished itself in the fashion industry with its unique take on denim. The brand rose to prominence in the 1980s and 1990s, becoming synonymous with high-fashion denim and influential advertising campaigns. Over the years, Diesel has expanded its product range to include a wide variety of apparel, accessories, and fragrances, maintaining its status as a leader in the premium casual wear market.