Lynx was launched in 1983 in the United Kingdom by Unilever. Originally branded as 'Axe' in many countries, it was rebranded as Lynx in the UK and Ireland. The brand gained rapid popularity in the 1990s and became known for its provocative advertisements that emphasized attractiveness and confidence. Over the years, Lynx has expanded its product range and entered various international markets, becoming a leading brand in men's grooming worldwide.